COMPANY OVERVIEW
Flickplay is an ecosystem-inclusive platform where people can unlock digital characters and discover games and social experiences to socialize and play. Leveraging their mix-reality commerce & community platform, Flickplay is partnering with some of the biggest entertainment studios in the world to empower fans to engage with their favorite characters in their everyday experiences, redefining play time with ecosystem-agnostic characters, and connecting communities of fans all around the world.
Flickplay's partners include Pinkfong, MGA Entertainment, Warner Brothers Discovery, Animacord (Masha & The Bear), Payaso Plim Plim, Bandai Namco (PACMAN) and The SandBox.
Flickplay’s platform content tools have proven successful at empowering our partners to reach millions of people organically and sustainably. The platform automates the conversion of Augmented Reality videos (UGC) featuring 3D characters and branded items into GIFs, seamlessly connecting culture, relatability, and self-expression to the brand sentiment. This approach enhances how brands grow their relationships with consumers across social and communication platforms, including Reddit, X, Instagram, iMessage, WhatsApp, and more.
Flickplay - Platform Services 02
Brand Partner: Bratz — MGA Entertainment
Campaign Impact:
☑️ 40 GIPHYs from Flickplay’s UGC generated 28M+ impressions in 1.5 months, with steady daily impressions ranging from 90k to 400k
☑️ GIFs generated with Flickplay’s UGC are ranking top 10 in Bratz brand searches
☑️ Flickplay delivered brand partner the identified top search terms and topics connected to the IP
☑️ Flickplay hyperlinked GIFs with Bratz store links